Building the Mining Corporate Image

The Australasian Institute of Mining and Metallurgy
Organization:
The Australasian Institute of Mining and Metallurgy
Pages:
4
File Size:
126 KB
Publication Date:
Jan 1, 1994

Abstract

`WELL HE WOULD, WOULDN'T HE?' Public Relations people have something in common with advertising people and politicians: there exists a perception that their whole Raison d'Etre is to create, mould, and maintain images which are far removed from reality
Citation

APA:  (1994)  Building the Mining Corporate Image

MLA: Building the Mining Corporate Image. The Australasian Institute of Mining and Metallurgy, 1994.

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