Culture, a key Component for your Corporate Social Responsibility Initiatives

Most mining and mineral exploration companies? operate in remote locations, in Canada or internationally. Not knowing the cultural imprint of your team and the places where your company is active, may lead to problems. To set the foundation for a better world, it?s important to built trust and relationships inside your global team, within communities and together with stakeholders. Building the ?invisible asset? and developing intercultural awareness is an important part of leadership programs for geologists and engineers on your team, and should be a key component of your Corporate Social Responsibility initiatives. Why is culture important for mining and mineral corporations in their CSR initiatives? Because culture is the foundation of your organizational identity. Understanding the impact of identity, for an organization and for each individual, will provide a description of the experiences and values that affect every work placed interaction, with your clients, with colleagues, with suppliers, with the community of the host country. Each one of us sees and evaluates the world through our perceptions. Through these perceptions we give meaning; how we view and understand our reality which sets the tone for how relationships are built. This is what I call building the ?invisible asset?. Identity, experiences, values and beliefs are invisible commodities, locating them can be as difficult as finding a mine. But if they are not located, the commodity does not have value. Just like in the work we do in our industry. For example when you are working in an underground gold mine and the vein is lost, you keep on working and trying to find the vein; time passes, money is being used and no results. You decide to bring an expert on this type of deposits who gave you directions that allowed you to find the vein. To be a responsible citizen of the world and to set the foundation for a better world, it is imperative to go deep, as deep as your next drilling program, because only there and then, can you develop the cultural sensitivity and the ability to become an agent of change for responsible, sustainable and profitable businesses.