From Voluntary Codes to Certification

More than in any other way, the community judges the minerals industry by its environmental performance. Minerals Council of Australia web site www.minerals.org.au/media/code Time is overtaking us. What was good enough yesterday is not good enough today. What may be acceptable today wonÆt be tomorrow. So we need to leap forward. We need to begin to move towards sustainability. Dick Zandee, Managing Director, Placer Dome Asia Pacific The competition for access to exploration and mining opportunities is intense. So is competition for the best people, capital and community support. Poor environmental performance damages a companyÆs ability to attract these. Quite simply, good environmental management is good business. Hugh M Morgan AO,Chief Executive Officer,WMC Limited. Decisions made by private industry and international corporations are increasingly determining the fate of the environment. ...Nothing could be more shortsighted than for todayÆs conservationists to neglect cooperation with business and industry as a means of moving company philosophy and public accountability ahead in favour of the environment. Dr Claude Martin,Director General,WWF International The four quotes above well illustrate the challenges faced by companies and conservationists in attempting to achieve the societal goal of sustainable development. That this aspirational goal itself is far from clearly defined, although it has been widely accepted and endorsed by governments, business and civil society, exacerbates the challenges. Sustainable development has as its central thesis the integration of environmental, social and economic policy. Its attainment by business has been described John Elkington (1998) as the pursuit of the ætriple bottom lineÆ - the achievement of social and environmental targets, in addition to the traditional economic bottom line. It is self-evident that business is both competent and comfortable defining and measuring economic performance and reporting that performance to internal and external audiences. As long as information has been prepared according to the established standards of measurement and reporting of economic performance, all audiences can have confidence in its accuracy. Business does not enjoy the same competence and comfort with regard to social and environmental performance. This is no startling condemnation of business, any more than it is a criticism of governments, non-government organisations (NGOs) or academia. It is a statement of fact that the tools to allow for credible definition and reporting against the other two components of the ætriple bottom lineÆ have yet to be fully developed and are, therefore, far from being widely accepted. Crucial to achieving sustainability is the ability to measure progress toward the goal. The task is to develop means to define appropriate performance standards and to credibly measure and report company environmental and social performance against those standards.