How to Deal Effectively with the Media, Public, and Government

External pressures are being exerted on busi- ness, and especially the mining and energy in- dustries, as never before. These pressures are burdensome, they emerge in unique forms, and they constitute an entirely new operating environ- ment for business. They pose one of the signi- ficant challenges to senior management today. To cope with these pressures-which we have termed the new public realities-we must deal more effectively with the media, the public, and government. However, before examining methods for improvement, it is essential to understand the nature of these new public realities and par- ticularly their determinants-the underlying eco- nomic, sociological, political, and international events and trends which have shaped them. Previously the productive element of society had only to concern itself with what might be termed `conventional realities' : the costs of labour, equipment, and land, as well as marketing and distribution factors.