Market of Motorized Recreational Products

In the introduction to this presentation, we will cover the market of motorized recreational products. We will introduce the public to what is produced and sold worldwide, what is the nature and general behaviour of the customers for such products. We will cover the evolution of this market and put in evidence how drastic must be the changes in the manufacturers organizations in order to, in one hand, constantly adjust to the customer demand, and in the other hand, react to the competitors' offensives on the market.