Presidential Address: The image of the minerals Industry

The minerals industry needs the support of al sections of the population if it is going to be able to supply the new materials required for future development. It will achieve this support only if its image is good. Perceived images of the minerals industry are examined in respect of history, technology, environment, safety, education, and economics. Concern is expressed about the low technological image of the industry and the declining number of students enrolling in minerals-related disciplines. It is concluded that it is the professionals, through institutes like The South African Institute of Mining and Metallurgy, who must take the lead in improving the image of the minerals industry. The Presidential Address gives data to support this thesis; data that, is hoped, can be used in efforts to educate people about the minerals industry.