Public Relations and the Oil Industry

The various functions of public relations are playing an increasingly important part in the activities of the many companies now engaged in oil exploration in Australia.Several of the larger exploration companies, notably West Australian Petroleum Pty.Limited, Ampol Exploration Limited, Caltex Oil (Australia) PtSr: Limited and Australian Oil and Gas Ltd. (and its American Associate Union-Kern), employ staff or consultant public relations specialists. In, most of the other companies now exploring in Australia, public relations are handled within the company, directed from the highest executive level.The object of public relations in.the oil industry is. to create in the public mind an impression favourable to the industry as a whole and'the company -or group of companies with which the public relations officer is associated.