Public Relations Program on a Deep Tunnel Project in Atlanta

As part of a $3.5 billion program to improve the antiquated waste water system in the city of Atlanta, the Nancy Creek Tunnel is being constructed across the northwest portion of the city. This tunnel is over eight miles long and is being constructed using Tunnel Boring Machines (TBM) for the majority of the tunnel and conventional drilling and blasting for three shafts, starter and tail tunnels and four connecting tunnels, totaling 2400 feet in length. An extensive public relations program was developed for this project. A group effort by the owner, engineer and contractor produced a public relations program that both informed and educated the public of the anticipated perceptions and effects of the blasting and TBM activities.