Some Practical Suggestions to Coal Operators on the Marketing Problem

It is the purpose of this paper to point out conditions as they exist in the merchandizing of coal, to compare these conditions with methods in use by competitive producers of coal substitutes, and to present briefly some suggestions which may help the individual operator to market more coal in the immediate future, while we are waiting for the scientist and research worker, who are now busy on coal betterment , to produce in a practical way the results which they now write about in such glowing terms. While it may be unnecessary to call the attention of coal operators to the present deplorable condition of the industry, it might be well to impress upon our members in other branches of mining, as well as upon the public at large, the seriousness of the situation. Emerging from the war and the period of reconstruction that followed, the coal industry found itself with too many mines and too many men for normal conditions. To make matters worse, the interruptions in deliveries caused by strikes, the unfavourable publicity caused by socialistic propaganda, and the repeated governmental investigations, made the market a fertile field for coal substitutes which were not so handicapped. These substitutes were well advertised, and were marketed in an up-to-date manner, furnishing an example from which the coal operator could well profit. Now, whether or not there is agreement as to the cause or causes of this condition, there can be no doubt that we are today face to face with the fact that the sale of coal has not kept pace with the sale and use of other commodities. Had it done so, we would ere this have been able to take care of the surplus labour and work our mines at least approximately full time.